Consumer Packaged Goods and Retail

Consumer Packaged Goods and Retail

Today's consumer-in-package (CPG) and retail consumers are no longer just concerned about product quality and price, but are now demanding to be part of a collaborative product experience. When a brand or retailer fails to meet these expectations, consumers will look for someone else.

Today's consumer-in-package (CPG) and retail consumers are no longer just concerned about product quality and price, but are now demanding to be part of a collaborative product experience. When a brand or retailer fails to live up to these expectations, consumers will look elsewhere. Therefore, the CPG product life cycle is getting shorter and shorter. Leading CPG and retail companies are leveraging digital solutions to move from concept to delivering innovations to consumers at a brisk pace to delight consumers and drive sustainable business growth.